See The Optical Illusion Noise-Canceling Headphone Ads That Got Cannes Listening

See The Optical Illusion Noise-Canceling Headphone Ads That Got Cannes Listening


Photography, Art, Design • Photo Vide


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To respond to the quality of JBL’s noise-canceling headphones and transfer it to paper, the creative agency Cheil Hong Kong brilliantly developed a set of visual ads in which everyone will have eyes and ears.
Thanks to the clever use of spaces, the agency managed to draw attention to the...
To respond to the quality of JBL's noise-canceling headphones and transfer it to paper, the creative agency Cheil Hong Kong brilliantly developed a set of visual ads in which everyone will have eyes and ears.

Thanks to the clever use of spaces, the agency managed to draw attention to the "headphones", while at the same time implying that the product offers users an atmosphere of peace and tranquility. In all three prints of the campaign titled "Block Chaos," the main character seems blissful, being sandwiched between contrasting noisy characters.

Additional information: Facebook (h / t: designtaxi )