“Build The Future” – Lego’s Brilliant Print Ads From The Cannes Festival

“Build The Future” – Lego’s Brilliant Print Ads From The Cannes Festival


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Lego makes some of the most adorable commercials, and this series of print ads from Ogilvy Bangkok is almost perfect, from concept to performance.

Last month at the Cannes festival three silver lions (in print and outdoors) and bronze (in design) at the festival in Cannes worked, and children literally think about their future career, building them from within with the help of Legos.

Tagline: "Build the Future".

h / t: adweek

"The ultimate goal of Lego is to inspire and develop children, to think creatively, to reason systematically and to release their potential to form their own future. The brand believes that the game is a key element in the development and development of children. A high-quality game enriches a child's life and lays a solid foundation for an adult life, "says Adhreak vice chairman of Ogilvy Thailand Nopadol Srikieatikajohn.